Most people were taught the same lie: work hard, get a degree, and life will work out.

But something changed — and nobody wants to talk about it.

In this episode, Eric Huberman breaks down why work ethic is disappearing, why “work-life balance” is misunderstood, and what actually separates the 1.8% who win from the 98% who stay stuck.

From hiring philosophy and company culture to modern marketing, trust, events, and why most agencies don’t deserve your money — this conversation is a masterclass in how real businesses are built.

📚 What You’ll Learn

🔥 Why hard work still creates unfair advantages

📉 How “work-life balance” got misunderstood

🧠 The marketing framework that works in any industry

🏗️ How to build culture without people-pleasing

🏢 Why in-office work accelerates growth

📅 How scheduling creates freedom, not burnout

🤝 Why trust drives 75% of buying decisions

🧬 Why monitoring your health early changes everything

Chapters

00:00 The Lie We Were All Taught About Hard Work

02:10 Why Marketing Isn’t Taught Correctly in College

03:55 Awareness, Nurture & Trust Explained

05:16 Why Most Young People Avoid Hard Work

06:45 The 1.8% vs The 98% Mindset

08:50 Momentum Makes Hard Work Easier

09:48 Why Calendars Create Freedom

13:42 Why Hawk Media Went Fully In-Office

17:10 Stop Pleasing Everyone — Build for Your Best People

32:56 Health, Longevity & Playing the Long Game

🎙️ APPLY OR CONNECT

👉 Apply to be on the podcast: https://www.digitalsocialhour.com/application

📩 Business inquiries / sponsors: sean@digitalsocialhour.com

👤 GUEST:

Erik Hubernan - https://www.instagram.com/erikhuberman/

https://www.instagram.com/hawkemedia/

💼 SPONSORS

QUINCE: https://quince.com/dsh

🥗 Fuel your health with Viome: https://buy.viome.com/SEAN

Use code “Sean” at checkout for a discount!

🎧 LISTEN ON

🍏 Apple Podcasts: https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015

🎵 Spotify: https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759

📸 Sean Kelly Instagram: @seanmikekelly

⚠️ DISCLAIMER

The views and opinions expressed by guests on Digital Social Hour are solely those of the individuals appearing on the podcast and do not necessarily reflect the views or opinions of the host, Sean Kelly, or the Digital Social Hour team.

While we encourage open and honest discussions, Sean Kelly is not legally responsible for any statements, claims, or opinions made by guests during the show.

Listeners are encouraged to form their own opinions and seek professional advice where appropriate. The content shared is for entertainment and informational purposes only — it should not be taken as legal, medical, financial, or professional advice.

We strive to present accurate and reliable information; however, we make no guarantees regarding its completeness or accuracy. The views expressed are solely those of the speakers and do not necessarily represent those of the producers or affiliates of this program.

🔥 Stay tuned for more episodes featuring top creators, founders, and innovators shaping the digital world!

🔑 Keywords

hard work mindset, work life balance myth, eric huberman interview, hawk media, marketing framework, trust based marketing, company culture, hiring philosophy, in office vs remote work, entrepreneurship mindset

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